History of Music Videos- Pete Fraser

• Music videos were originally created to advertise or showcase the artist.

• US music videos, produced by Harman-ee and cost around $8000 to make, used unnatural colours and fantasy sets to create an 'artificial-looking world', whilst France sexualised their videos to an almost pornographic extent, something that has continued to modern day music videos.

•  The introduction of television coverage of acts on shows such as 'Top of the Pops' (1960's) with live performances every week, led to the creation of 'short promo films' which we now call music videos, in order to save artists from performing whilst on tour.

• American band The Monkees introduced editing, such as jump cuts, as well as wacky comedy to music promos. They were also all selected because of the way they would look on TV, which is familiar to the modern day manufactured bands.

• In the 1970's, former The Monkees guitarist and keyboardist Michael Nesmith had the idea of creating a music video television programme